Fihoelix came to us with a bold vision: create a wellness brand website that understands what women go through during perimenopause and menopause. They didn't want to be seen as one among those generic supplement brands, but were looking to be a science-backed, nature-forward platform. They wanted a space where they could educate, inspire, and connect emotionally with women. And together, that’s exactly what we created.

The Science & Soul of Fihoelix

This was one of the most emotionally intelligent projects we've ever worked on. It's a brand built on science and empathy. The aim was not just to convert, but to comfort, educate, and empower. It targets women in the U.S and China, and so the site had to be globally accessible yet locally intimate. Moreover, it requires a rare balance with a thoughtful tone, visual sensitivity, and empathetic UX.

Design & Development Strategy

Fihoelix simply needs to be a figure, a woman could trust. Here's a breakdown of the visual identity of the website we created accordingly.

• Embraced soft, low-saturation tones like muted lavender, mineral beige, and herbal green.

• Gave off gentle, flowy vibes, with smooth, rounded design elements.

• Created a balance between precision and elegance with clear fonts.

• Used a mashup of images like leafy botanicals, molecular structures, and everyday women.

• Showcases the brand's harmonious mix of modern wellness and natural care.

The result was a modern look that reflects the wisdom and strength of a woman who has learned to honor both her biology and her boundaries.