Kintra is a tea brand, a growing line of herbal infusions for modern lifestyles. All that mattered to them was to promote wellness and mindfulness. As their range of tea blossomed, they needed a digital home that would showcase their product with every scroll and click. They expected a warm and welcoming website that invites visitors to slow down, explore, and savour. So we set out to bring their vision and their brand to life online.

The Brand’s Pain Point

Kintra had a website. But the issue? It did little to convey the warmth and richness of the brand. It didn't capture the mindful lifestyle story of their teas. The challenge was not that easy, because the brand didn't aim at just any tea lover but at those who prioritized a healthy lifestyle. It should be a website that inspires consumers to slow down from their hectic routines and discover self-care through wholesome, healthy tea. Simply, the website should connect them with the brand while making them feel at home.

Brewing a Brand Story

After thoughtful discussions, we grasped the essence of the brand's vision and worked to impress their target audience; the health-conscious consumers and luxury tea enthusiasts. By creating simplified navigation, we mapped out clear user journeys from the homepage to checkout.

• Designing Clarity

The goal was to design a website that feels gentle. We chose warm, earthy tones paired with soft images to echo natural purity. With generous white spaces, flowing leaf motifs, and calming micro-animations, we created a sense for visitors to slow down and explore. From typography to every pattern, we crafted the site to feel like a quiet moment of self-care.

• Brand On-the-Go

The Kintra brand was translated beautifully to mobile, because this is where most first meet the brand. Shoppers could discover the site on their phones, especially in the middle of a busy day or during a pause between tasks. It is kept clean, intuitive, and thumb-friendly for visuals to flow easily on smaller screens.

• E-commerce Shopping

The e-commerce experience showcased the brand's promise of wellness and mindful living. Included filters for shoppers to browse by mood or benefit, and product pages that invite them to learn more. Moreover, trust badges (Australian-owned, natural blend) were included to reduce purchase hesitation.