Located in Jiangyin, Jiangsu, SawBladesPro has been a trusted manufacturing partner, providing handsaw blades, jigsaw blades, and other custom blades to their clients from around the world. They faced challenges in gaining visibility and traction for its niche product offerings. Recognizing the potential of an effective SEO strategy, the client approached us to enhance their online presence, drive targeted traffic, and establish a dominant position in search engine rankings.

The primary challenge for SawBladesPro was the niche nature of their product, making it difficult to reach the target audience organically. The client's website lacked visibility, resulting in low traffic and limited keyword rankings on search engine results pages (SERPs).

Approach

Our approach involved an SEO strategy, focusing on website development, on-page SEO, content creation, image optimization, and off-page SEO with a robust backlink-building campaign.

1. Website Development: Implemented best SEO practices during the website development phase, ensuring optimal site structure, navigation, and mobile responsiveness. This laid the foundation for search engine visibility and user experience.

2. On-Page SEO: Conducted a thorough on-page SEO analysis and optimization, including meta tags, headers, and keyword optimization. Ensured that each product page was tailored for search engine algorithms while providing valuable information to potential customers.

3. Content Creation: Developed a content strategy focused on creating informative articles related to saw blades, usage tips, industry trends, and product comparisons. This not only enriched the website but also positioned SawBladesPro as an authority in the niche.

4. Image SEO: Optimized product images with relevant alt text, file names, and compression techniques to enhance page load speed and improve image search rankings.

5. Off-Page SEO and Backlink Building: Executed an extensive off-page SEO strategy, including outreach and relationship-building to acquire high-quality backlinks from authoritative websites in the industry. This enhanced the website's credibility and improved search engine rankings.

Results:

The implementation of the comprehensive SEO strategy produced remarkable results for SawBladesPro:

• The website witnessed a substantial boost in organic traffic, with over 300+ monthly oncoming visitors seeking wholesale saw blades.

• Achieved over 150+ keyword rankings worldwide for commercial and informative terms. SawBladesPro consistently dominated the 1-20 SERPs for relevant search queries.

• Successfully gained genuine backlinks from high Domain Rating (DR) sites, further establishing SawBladesPro as a reputable source in the industry.

• The combination of on-page SEO, content creation, and backlink building contributed to SawBladesPro's increased online authority, positioning the brand as a global leader in wholesale saw blades.